David Jenyns

Kiwis and Aussies are fast becoming some of the most skillful internet marketers in the world – what some see as a really strange phenomenon.

But the fact is that they are developing tool, techniques and strategies that become the cornerstone of the most profitable product launches – whether they implement them for their own products or as affiliates. The reason is that they are privy to the most up to the minute, genuine, no BS internet marketing training – a fast web formula.

The Internet Removes Isolation

It is clear that Australia, in particular, is an isolated continent, but the internet has made it possible for people to work from just about anywhere they can find a reliable internet connection. In the more densely populated areas of Australia, this is no problem.

The big names in the internet industry have a presence in Australia: Google, Yahoo and Microsoft leading the list. The creators of the yet-to-be released Google Wave – which will revolutionize the way we communicate electronically – reside, yes, in Australia.

Early Adopters

What sets Australians and New Zealanders apart when it comes to ‘things internet’ is that they are, and always have been, early adopters of technology. This is probably because of the geographical isolation.

They realize that using VOIP allows them to conduct interviews and meetings – so they do. They ‘get’ having to travel 17 or 23 hours to network with the top names in the industry – and of course they do (however they are now aware that the top trainers are right at their doors).

More and more Aussies and Kiwis are discovering that despite their perceived isolation, they have something that other countries don’t – top level internet marketers who are training others to do just what they do – be successful online. No BS, almost no scams (they call them ‘cons’), and really good, up to the minute strategies.

It is perhaps not surprising then that so many Australians (and New Zealanders for that matter, e.g. Mark Ling) are setting the standard when it comes to internet marketing training.

Australians like James Schramko, Kyle Tully, Ed Dale, Marc Lindsay and Daniel Turner are leading the charge, and are creating products that the rest of the world wants.

They are truly at the coalface of internet marketing – and the world is taking notice.

One of the most-followed, James Schramko, from Sydney, has alone coached over 1000 Australians, New Zealanders, Chinese, Singaporeans, Canadians – in fact people from all over via his last workshop and its recordings). Marc and Daniel have attracted the support of all of the top level marketers in the world, for their innovative traffic generation products and systems.

These guys are evidence of the creativity that is being bred in the New Zealand and Australian internet marketing circles – and of the type fast web formula training that is available to anyone who wants to leave the rat race and create their own online business from home.

In New Zealand and Australia, the premium internet marketing training workshop is always sold out. It is time to get on the waitlist NOW!

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Online shopping is experiencing a rapid growth in Australia; eBay alone has reported that an item is purchased every 15 seconds via the Internet. Even with those impressive figures Australia is still several years behind the UK and US for online internet sales. The Australian Institute of National Statics published that the current national internet sales for Australia is totaling $143 billion annually. Some internet markets are experiencing huge national and international growth; their online revenues have increased by up to 40%.

A growing trend that is expected to change the market is the use of mobile internet. Reports from the first quarter of 2011 show that 25% of mobile internet users are shopping online. This is a great advantage for any business prepared to change the way it markets and sells its products or services.

When a consumer uses their mobile or laptop internet on the go, 88% will use Google’s search or Google Maps to visit a business directly or order from them online. It’s becoming increasingly important for any business to appear highly in Google’s search, for the products they stock or services they provide. The way in which a business achieves this is by SEO (Search Engine Optimization); they will choose the search terms and Keywords they want to improve in Google’s search, then often use a reputable SEO company to work on the search terms on their behalf.

Many small business owners will think that SEO is just for large businesses, but that’s just not true. Consumers are searching for hairdressers to florists, mechanics to fish and chip shops. When researching the American internet market it becomes clear that American consumers are searching for products or services using Google’s search; 95% of US sales online are from businesses positioned on the first page of Google’s search for the consumers relevant search term. This is an insight into the future of the Australian internet market in the coming years. As this change in purchasing rapidly takes hold in Australia, Australian businesses will be forced to adopt internet sales and marketing strategies like SEO, or risk losing future customers and sales to businesses overseas who have a stronger internet sales strategy.

Some businesses will choose to market their business using Google’s paid listing, which is paying Google to be advertised on the first page for certain search terms. Each time the company’s website is visited via a paid advertisement the company pays Google a fee; this form of advertisement is for a business looking for a small short-term increase in profits, but will never fulfill the expectations of a long advertisement campaign. With 77% of search users choosing organic over paid listing when searching, and 67% choosing organic search when purchasing, it’s clear that the most effect way and profitable way is SEO.

If your interested in Improving your Websites Google positioning give Zagg Australia a try, by visiting their website http://www.seosunshinecoast.net.au. They are based on the Sunshine Coast Australia and can tailor make a strategy to improve your Google positioning. They are a well established and respected business and provide the best Sunshine Coast SEO services.

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Market Opportunity

Survival in today’s competitive marketplace demands looking beyond domestic shores. However, global expansion can often run into language and trade barriers and, especially in some emerging markets, rapid changes in both government and trade policy. The Australian and New Zealand markets, however, offer all the benefits of a developed, wealthy market without significant trade or language barriers, making them markets of excellent opportunity for businesses from the US.

With a combined population of around 25.5 million people earning a combined $64,873 (GDP Per Capita) per year, Australia and New Zealand have a significant purchasing power in the international market. The region’s market opportunity is further boosted by a GDP of almost $1 trillion, low inflation, and an unemployment rate under 5% according to the Australian Govt. Department of Foreign Affairs, making Australia and New Zealand an ideal market for businesses looking to expand their operations overseas.

Best Industry Segments

Generally, both Australia and New Zealand tend to be high importers of information technology (especially cutting-edge technology) and services. Consequently, data from the US Department of Commerce shows the top industries for export by US organizations in both countries are medical equipment and high technology, and software/IT services.

With both the Australian and the New Zealand dollar gaining ground against the US dollar, imports have become cheaper for both consumers and business in the region, and it seems that both currencies are set to gain ground against the US dollar in the near future as well.

Regulatory and Tariff Landscape

Both Australia and New Zealand are signatory members of the WTO, so trade tends to be free and tariffs low. The United States and Australia have signed a Free Trade Agreement (the AUSFTA), which has eliminated 99% of all tariffs. Talks for a FTA are on between the United States and New Zealand, but in the interim exporters to the region can expect tariffs to be generally 14% or lower, plus an additional Goods and Services Tax.

On the Regulatory landscape, Australia, being geographically isolated, has a fairly stringent quarantine system for food, farm machinery or anything that could be potentially harmful to the environment. Consequently, the US Department of Commerce warns that exporters who do not take this quarantine system into account can incur some financial loss. A thorough due-diligence of the regulatory and quarantine requirements of products being exported to Australia is recommended. New Zealand, on the other hand, has no such trade barriers.

Online Marketing Opportunities

Australia and New Zealand boast a combined online population of 18.7 million people, which is an impressive 75.7% penetration rate, data from Internet World Stats shows. Over the past seven years, the internet population in the two countries has also grown a combined 420%, significantly higher than the global growth rate of 290%. Organizations wishing to hold a local top level domain (.com.au in Australia, .com.nz in New Zealand) should keep in mind that while New Zealand has no restrictions for registration of domain names, only businesses registered in Australia can legally use the .com.au domain name.

The online marketing opportunity is also large and growing. According to data from BuddeComm, as of 2008 almost half of all Australian SMEs were using the internet to sell their products and services, with total online advertising spending touching A$1.8 billion in 2008.

Online Language Preferences

While the vast majority of internet users in Australia and New Zealand are fluent in English, speaking it as a first language, the countries do have a fairly diverse immigrant population. To this end, while English is the de facto national language and the most common language spoken, data from ethnologue.com suggests that languages like Italian and Chinese are common as well.

Search Engine Profile

Google is the uncontested top search engine in both Australia and New Zealand, claiming an impressive combined 77% of the market share. Next comes Yahoo! with 9%, and MSN is in third place with about 6.5%. The remaining 7% of the market, a fairly large chunk, is split between local and regional search engines like Senesis, Altavista Australia and Web Wombat. Any organization wishing to improve its search engine rankings is recommended to submit its web pages to each of the search engines.

Summary

Australia and New Zealand are both well-developed, quite wealthy markets with a trade climate that is free and potentially very profitable. Any organization looking to take its business global should take advantage of the wealthy, internet-savvy, English-speaking population, and begin to build an online marketing campaign in the region. Based on the current and future potential of this market, Global eMarketer ranks Australia and New Zealand a Tier I market for global online expansion.

Amal Kumar is a Global Markets Research Analyst at Global eMarketer (GeM). GeM is an international business development and marketing consulting firm that helps business expand globally from preparation, to implementation through global online campaign management. For more information contact information[at]globalemarketer[dot]com, or visit our website at Global eMarketer.

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